Building is easy now.
Knowing what to build is the hard part.
One sentence about your idea. Five minutes later, you know who needs it, why it matters, and exactly what to build first. Before you start. After you ship. Every decision in between.
The shift
You used to need a team to figure this out. Now you need five minutes.
The difference between launching to crickets and launching to customers. Before Dodger, only well-funded startups could afford to find out.
Build first, find out later
- Guess what people want based on your own assumptions
- Spend weeks cold-emailing strangers for feedback
- Pay a consultant $15K to size the market
- Build the whole thing, then ask if anyone needs it
- Launch to silence. Pivot. Repeat.
- Run out of time or money before finding what works
Know exactly what to build, who needs it, and why
- Type one sentence about your idea
- Market intelligence with sources in 45 seconds
- Behavioral personas with real depth and contradictions
- Interview your users: push back, challenge, learn
- Every recommendation tied to a business outcome
- Iterate instantly: run another canvas, test a pivot
Who it's for
You've shipped something nobody used. Next time, know first.
Most software fails because nobody needed it. Not because the code was bad. Dodger answers the question you've been skipping: does anyone actually want this?
Solo founders
You've shipped something nobody used before. This time, know who needs it and why before you write the first line of code.
Vibe coders
AI writes your code. Dodger tells it what's worth writing. The missing layer between your prompt and software people actually use.
Freelancers & agencies
Show up to client meetings with market research, user profiles, and a strategy. Stop absorbing rework costs when the brief was wrong.
Product managers
Back every feature decision with evidence, not opinions. Get the research done before the sprint planning meeting, not after the launch fails.
Enterprise teams
Stop waiting 6 weeks for research to come back. Board-ready output, methodology disclosure, and every decision traceable to evidence.
How it works
From question to clarity in five minutes.
Should I build this? Why are users leaving? Which feature matters most? Dodger answers the questions that decide whether your product succeeds.
Describe your idea or question
A new app, a feature decision, a pivot, a competitive threat. One sentence is all Dodger needs to get started.
Dodger runs the full stack
Dodger analyzes your market, builds your users, simulates interviews, tests usability, and tells you what to build first. All in under five minutes.
Decide with clarity
Whether you're validating a new idea, diagnosing churn, or choosing between features, you get the same thing: a clear answer grounded in evidence, not gut feeling.
One prompt. Five minutes. Real answers.
Dodger runs the research that used to take weeks and thousands of dollars. Before launch and after it. Market sizing, user needs, competitive gaps, feature validation, churn diagnosis. Available to anyone building something that matters.
- Market sizing, competitive landscape, and positioning gaps
- Behavioral personas grounded in real market dynamics
- User interviews you can challenge and push back on
- Every recommendation tied to a business outcome
- Confidence scoring so you know what to trust and what to test
The canvas
The answers change. The process doesn't.
Whether you're validating an idea, diagnosing churn, or evaluating a pivot, every canvas gives you market intelligence, user profiles, simulated interviews, and prioritized next steps.
Market intelligence
Before you write a line of code, know if the opportunity is real. Dodger maps your competitive landscape, sizes the market, and finds the gaps your competitors missed, with sources you can verify.
People, not demographics
The difference between software people use and software people forget is understanding who you're building for. These are people with motivations, constraints, and contradictions, not vague customer segments.
Decisions, not data
This is the part most teams skip: connecting research to action. Dodger synthesizes contradictions, maps dependencies, and tells you what to build first and why. Every recommendation is linked to a business outcome.
Usability testing
Your synthetic users test your product. Before and after it ships.
Dodger generates wireframes from your idea and puts synthetic users in front of them. Pre-launch, they find problems before code exists. Post-launch, they tell you why users leave.
Synthetic interviews
Talk to your users.
Anytime.
Dodger gives you users you can interview, challenge, and learn from. Before launch, they tell you what to build. After launch, they tell you what's broken. They push back. They surprise you. They tell you things you did not want to hear.
- Grounded in your market research, not generic personas
- They disagree with each other. That's the point.
- Push back on their assumptions in real time
- The insight that saves your product is in these conversations
What changes
Before launch. After launch. Every decision in between.
Dodger isn't a pre-build tool you cancel after shipping. It's the intelligence layer for every product decision you'll ever make.
Know if your idea has a market before you build it
Market sizing, competitive analysis, user profiles, usability testing. The kind of clarity that used to require a funded team. Now it takes one person and five minutes.
Validate your idea before you write a line of code
Market sizing, competitive analysis, user profiles, usability testing. Know who needs it and why. Five minutes instead of three months of building blind.
Find out why users sign up but don't stick
Getting signups but losing them after week one? Run a canvas against your live product. Dodger shows you where the experience breaks and what to fix first.
Know which feature request actually moves retention
Your users are asking for five different things. Dodger tells you which one matters. Every feature is a mini validation: should I build this? Who benefits? What's the impact?
A competitor just launched. Now what?
Run a canvas against the new competitive landscape. See what changed, where you're still differentiated, and what you need to do about it. Respond in minutes, not quarters.
Your tool works for roofers. Does it work for electricians?
Every new market, new segment, new vertical is a new canvas. Test the expansion before you commit. Dodger's personas evolve with your product.
Platform metrics as of March 2026
"We used to ship features and pray. Now every decision starts with a canvas run. We know who we are building for, why it matters, and what to cut, before we write a line of code."The Dodger Team (yes, we use Dodger to build Dodger)
Pricing
Cheaper than building the wrong thing.
Start free. Run one canvas. You'll see in five minutes what you've been missing every time you skipped validation.
- 1 full canvas run
- Market research snapshot
- 3 personas (view only)
- Basic synthesis
- Interview simulation
- Wireframes & usability testing
- Export formats
Billed annually at $564/yr
- 10 canvas runs / month
- Full market research with sources
- Unlimited personas
- 5 synth interviews / canvas
- Basic wireframes
- Export: PDF
- Email support
Billed annually at $1,440/yr
- Unlimited canvas runs
- Canvas memory: personas and insights persist across runs
- Full market research with sources
- Unlimited personas with full metadata
- Unlimited synth interviews
- Wireframes + usability simulation
- Export: PDF, PPTX, Cursor, Claude Code
- Priority support
- Everything in Pro
- Multi-seat team workspaces
- SSO + security posture
- Custom persona libraries
- API access
- Dedicated onboarding + Slack
- SLA & invoiced billing
Prices exclude applicable taxes.
Frequently asked questions
Yes. Start a free canvas and see the output yourself. The free tier gives you one full run so you can evaluate before paying anything.
Three months of building the wrong thing costs more than a year of Dodger. The Starter tier at $99/mo is less than one hour of consulting. The Pro tier at $249/mo costs less than a single wasted sprint. The real question is what it costs you not to know.
Yes. The free tier gives you one full canvas run so you can see exactly what you get. No credit card required.
Monthly billing, cancel anytime. No annual commitment required. Use it for one project and cancel if you want.
Enterprise tier includes multi-seat accounts, SSO, and shared canvas history. Book a conversation and we will scope it to your team.
When one team validates, decisions get better. When every team validates, the whole company gets smarter.
The gap between your best decisions and your worst is whether someone did the research first. Stop leaving that to chance. Make it the default.
Book a 15-minute conversation →Team workspaces
Shared canvas history, multi-project support, and team analytics.
Persistent persona libraries
Your personas evolve with your product. Reuse them across canvases, track how insights change over time.
SSO + security
Enterprise-grade security posture. SOC 2 compliance roadmap.
API access
Integrate Dodger intelligence into your internal tools and workflows.